by Nathan Tickel

I have learned much and acquired new appreciation for yoga since working with The Iyengar Yoga Institute of San Francisco starting in September. For those of you who have intimate knowledge of yoga, I’m sure this is all old hat for you, but you might be interested in knowing the perspective of someone who has only had a passing familiarity with yoga most of their life.

Here are some of the new perspectives that I have recently gained…

Having grown up with a mother who practiced yoga it came as a surprise to me when reading historical news articles from the IYISF library how many considered it a cult and merely a form of contortionism until this century. As one privileged enough grow up around yoga my entire life, I found that as a surprise. Additionally, it was news to me to find the first book with photographs of poses, “Light on Yoga”, was published in just 1966, written by B.K.S. Iyengar! So, thank you all of you who spread the truth and helped remove stigmas present from misinformation so that more of us may have access to all the great lessons yoga has to offer!

I was so happy to learn about how Iyengar Yoga in particular is connected with the culture from which it is was borne. Proceeds from fundraisers hosted by non-profits such as IYNAUS and IYISF have enabled the people of Bellur, India (Guriji’s ancestral home) to receive a free hospital, water treatment facilities, India’s first temple dedicated to Patanjali, and a primary, intermediate and high school which supply uniforms, books and a hot lunch (often the child’s only meal for the day). For me, it’s a privilege to be working with an organization that honors its roots in a way that is so substantial.

The importance of bringing yogic philosophies outside of the studio and into day to day life cannot be underestimated. When I was searching for B.K.S. Iyengar quotes one day I came upon a great article by Shobhna Chellaram who at the time of writing had recently spent time with Mr. Iyengar on a trip to Pune for his 85th birthday. I found her reflections on Guriji’s lessons about greed illuminating.

“There is the simple greed of having that second helping of food for the sake of the taste buds, knowing it can only harm our systems as we are already quite full. Then there are more complex and subtle forms of greed which we have to be extra conscious to detect in ourselves.” 

“We should be asking ourselves all the time: ‘Is this my need or my greed?’ Of course the mind plays tricks on us trying to colour the greed to make it look like need. So we have to be really careful, and if we ask the question a second time, the answer is usually ‘greed’ and not ‘need.’”

Thanks for your time! If you have a moment you should follow us on Twitter: @IyengarSF.

NATHAN TICKEL is IYISF’s Marketing Intern. He is a student at the San Francisco Academy of Art and new to Iyengar yoga. We are so glad to have him here! You can find him in the office most Tuesdays and Thursdays.

Holidays, Fonts & Yelp

By December 17, 2012

By Nathan Tickel

Hello again and welcome to Marketing Mondays! I hope everyone is enjoying their holiday season. I recently attended this year’s IYISF graduation and had a wonderful time hearing the many stories offered by the graduates. The effort that they went through to just physically attend class was moving (three and a half hour drive!) Tears were shed but it was a festive occasion complete with food and family. Congratulations graduates!

Here at the studio we have updated most of our promotional materials, including a new clear, easy-to-understand schedule. It has been fun creating designs that are cohesive from one piece to the next.

Studying web and print design I find myself constantly looking for new interesting typefaces to use to spice up my design or just be plain appropriate. Sometimes, I have to stop myself after staring at a font for two to three hours. When I first started school I used to use dafont.com for my type needs but after much explanation from my instructors I have learned that most of those don’t work very well. The reason generally comes down to how the type flows from one character to the next, not to mention the outrageous amount of poorly designed fonts.

Last year I learned about Google Fonts and it is now a go-to for me when it comes to finding FREE professional typefaces. Additionally, their interface is easy to use and it clearly displays how to use the typefaces offered. For those of you interested in type or want to spice up a document, check it out!

If any community members have something to share about IYISF, please stop by our yelp and let the people know how you feel!

NATHAN TICKEL is IYISF’s Marketing Intern. He is a student at the San Francisco Academy of Art and new to Iyengar yoga. We are so glad to have him here! You can find him in the office on Tuesdays and Thursdays.